Shaun White X Varsity Made

Shaun White X Varsity Made – A Winning Partnership

Table of Contents

When we think of winter sports, one name stands out: Shaun White. He is a legend in snowboarding. We sent Shaun a custom varsity jacket, and he wore it during the first-ever Snow League event. That’s right! We at Varsity Made had the honor of partnering with him. This was not just any competition; it was a groundbreaking moment in winter sports. Our jacket was also featured on the USA team, the Snow League, and NBC’s Olympic Instagram. In this blog, we will explore this exciting partnership and its significance. So, read till the end. Here we go…

The Snow League

The Snow League is a new competition created by Shaun White. It aims to elevate snowboarding and freeskiing. The first event took place in Aspen, Colorado. Athletes from around the world gathered to compete. Sena Tomita and Yuto Totsuka became the first champions. This event marked the beginning of something special in winter sports.

The Snow League features a unique competition format. Unlike traditional events, this league offers a fresh approach. Athletes compete in a bracket-style format. This keeps the excitement high and allows for more runs. Each athlete has the chance to showcase their skills. The format is designed to engage both the athletes and the audience.

Date

Location

Event Type

Notable Features

December

Secret Garden, China

Snowboarding

First international stop

February

Aspen, Colorado

Snowboarding & Freeskiing

Return event with Olympic athletes

March

Laax, Switzerland

Snowboarding & Freeskiing

Final event of the inaugural season

Crafting the Perfect Jacket

At Varsity Made, we pride ourselves on creating high-quality custom apparel. Our varsity jackets are made with care and attention to detail. We wanted to design something special for Shaun White. The jacket features classic elements, like wool and leather, combined with modern touches. It represents both tradition and innovation.

To make the process even more exciting, we offer a Custom Varsity Jacket Builder on our website. This tool allows our customers to create their own unique jackets. You can choose colors, materials, and even add personal touches like names and numbers. This customization makes each jacket special and personal.

Creating the jacket was a collaborative effort. We worked closely with Shaun to understand his vision. He wanted something that reflected his style and the spirit of the Snow League. After several design iterations, we arrived at the perfect look. The jacket was not just a piece of clothing; it was a symbol of excellence.

The Impact of Our Partnership

When Shaun wore our varsity jacket during the Snow League, it was a proud moment for us. He looked fantastic on the halfpipe, showcasing his skills while representing Varsity Made. The jacket stood out, catching the eyes of fans and media alike. It was a testament to our brand and the quality of our products.

Our partnership gained significant attention on social media. The jacket was featured on the USA team’s Instagram, the Snow League’s page, and NBC’s Olympic account. This exposure helped us reach a wider audience. Fans of Shaun White and winter sports took notice. Our jacket became a talking point, further enhancing our brand visibility.

The Significance of the Snow League

The Snow League aims to create a sustainable future for winter sports athletes. Shaun White wants to provide opportunities for skiers and snowboarders. The league offers a substantial prize purse, ensuring athletes can earn a living. This is crucial in a sport where many rely on endorsements.

Position

Prize Amount (USD)

1st

$50,000

2nd

$20,000

3rd

$10,000

4th

$5,000

5th-8th

$2,500 each

All Athletes

$5,000 appearance fee

The Snow League focuses on the athlete experience. Shaun White designed the competition format to keep athletes engaged. They have more opportunities to compete and showcase their skills. This new approach is refreshing and exciting for everyone involved. Athletes appreciate the chance to be part of something innovative.

Athlete Name

Feedback Summary

Sena Tomita

Excited about the new format and opportunities.

Yuto Totsuka

Appreciated the competitive structure and engagement.

Maddie Mastro

Enjoyed the chance to showcase skills in a fresh way.

The Future of Winter Sports

The Snow League has the potential to change the landscape of winter sports. It aims to attract more sponsors and fans. Shaun White envisions a future where the league is as prestigious as the Olympics. This is an ambitious goal, but with the right support, it can become a reality.

Aspect

Traditional Competitions

Snow League

Format

Standard runs

Bracket-style format

Prize Money

Varies

Fixed prize purse

Athlete Engagement

Long wait times

Continuous action

Audience Experience

Limited interaction

Miked athletes, live commentary

We at Varsity Made are proud to be part of this journey. Our partnership with Shaun White aligns with our mission to support athletes. We believe in creating high-quality apparel that represents excellence. As the Snow League grows, we will continue to support it and its athletes.

Partner

Contribution

Hublot

Official timekeeper

INEOS Automotive

Official automotive partner

Marriott Bonvoy

Hospitality offerings and VIP suite

Tiffany & Co.

Trophy provider for podium finishers

The Significance of Varsity Jackets

Varsity jackets are more than just stylish outerwear; they are a symbol of achievement, pride, and community. At Varsity Made, we take this tradition seriously, crafting jackets that not only look great but also embody the spirit of competition and camaraderie.

Features of Our Varsity Jackets

Our varsity jackets are designed with both style and functionality in mind. Here are some key features that set our jackets apart:

Feature

Description

Material

Made from high-quality wool and leather for durability and comfort.

Customization

Our Custom Varsity Jacket Builder allows customers to personalize their jackets with names, numbers, and unique designs.

Style Options

Available in a variety of colors and styles to match team colors or personal preferences.

Comfort

Designed for warmth and ease of movement, making them perfect for both on and off the field.

Heritage

Each jacket carries a legacy, representing the achievements of the wearer and their team.

The Role of Varsity Jackets in Sports Culture

Varsity jackets are often worn during competitions, events, and casual outings. After all, these jackets serve as a badge of honor for athletes. In fact, you should know that wearing a varsity jacket fosters a sense of belonging and pride among team members. It creates a visual representation of teamwork and shared goals.

Conclusion

Our partnership with Shaun White is just the beginning. The Snow League represents a new era in winter sports. Our custom varsity jacket played a role in this exciting journey. As we look to the future, we are excited to see how the league evolves. We are committed to supporting athletes and promoting the spirit of competition. Together, we can make a difference in the world of winter sports.

Back to blog