Varsity Made recently collaborated with Duolingo for 20 custom-made varsity jackets. These are totally limited-edition and a style statement, featuring Duolingo's iconic mascot, Duo the Owl with a twist. Made with premium materials and seamless stitching, each jacket reflects our focus on quality and craftsmanship. Let’s have a closer look at our fully exclusive customized varsity jackets.
The Exclusive Duolingo x Varsity Made Jackets
Varsity Made has a solid reputation for crafting high-quality jackets for schools, sports clubs and teams, professional players, and artists. This time, we collaborated with Duolingo to create exclusively customized jackets for them.Â
“Varsity Made crafted 20 exclusive black varsity jackets for Duolingo.”
We teamed up with the language-learning platform to create something that stands out. They didn’t choose their iconic green color. Instead, they went for the classic letterman jacket design in all-black. Truly, these jackets are a wonder of style meets craftsmanship. The way they represent Duolingo without even having its traditional colors says it is all about our passion for innovation and creativity. Here is a breakdown of our custom varsity jackets for Duolingo:
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Custom Varsity Made for Duolingo |
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Category |
Details |
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Design |
Classic jacket Relaxed/Oversized Snapped Closure Slanted hand pockets Minimalist stand collar |
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Color |
Matte black body Glossy black sleeves Tonal black for embroidery |
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Patch Placement |
Left Chest Side Right Chest Side Back of the Jacket |
Jacket Materials & Design
We went for the traditional letterman jacket design that gives off an understated look while making the brand stand out. It features a relaxed/oversized fit, the best quality materials, and classic varsity design elements. The jacket looks trendy, and fashionable, and is versatile enough to be styled in any way by the wearer. Here are the design features of the jackets:
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Type of Design: We gave these jackets the classic letterman design with a monochromatic twist.
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Jacket Fit: The Duolingo jackets feature an oversized fit giving the jacket a relaxed yet athletic look. It’s versatile for different types of styling.
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Closure: We added snap buttons to these jackets as they are practical, easy to use, and blend with the aesthetic of the jackets.
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Pockets: Two slanted hand pockets on the lower part of each jacket’s front.
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Collar: A minimalist stand collar, which is a common feature in classic varsity jackets.
Color
The most notable thing about these jackets is that they are not made in the standard Duolingo colors – green, teal, and yellow. Instead, we went for an iconic all-black look for the jackets. Here is a breakdown:
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Body: We went for matte black for the body of these varsity jackets
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Sleeves: All the jackets feature glossy black sleeves perfectly complementing the matte body.Â
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Trims: We chose a darker black color for the cuffs, collar, and waistband, to add dimension and visual interest to these jackets.
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Patches: We added embroidered patches and lettering in a tonal black color, so they stand out while blending with the sleek, understated appearance of the jackets.
Custom Patches
The customized embroidered patchwork is what adds a touch of Duolingo’s brand personality to these jackets. Here are the elements we added:
Right Chest: The letters “BLAC” on the right chest of the jackets showcase the limited edition and themed collaboration by Duolingo.
Left Chest: On the top left side, we have a textured representation of Duo in a darker black color. This adds a subtle yet recognizable nod to Duolingo’s branding while keeping the jacket sleek and stylish.
Back: The back of these jackets have “DUOLINGO” written in a large, all-caps font.
The overall jacket design focuses more on textures than contrasts. Merging Duolingo’s playful (Duo, the mascot) with a premium yet understated look is our take on minimal yet powerful branding for the brand.
Duolingo & Its Effective Marketing Strategies
Duolingo's approach to branding and marketing is commendable. It has created a powerful brand identity through its mascot, Duo the Owl. This character not only exudes the playful and approachable nature of the language-learning app. But it also serves as a relatable figure for users. Ultimately, their mascot is an impactful branding tool and makes language learning less intimidating and more effective. Our varsity jackets also feature their iconic mascot with a monochromatic twist – a fresh and sophisticated take on branding.
Did You Know?
Duolingo used TikTok to increase its revenue by 44% YoY.
One of the reasons why Duolingo ranks as the top language-learning platform is its strong social media presence. The brand actively posts and engages with its audience on various social media platforms, including Facebook, Instagram, and TikTok. The content is a mix of humor, educational content, and community-driven initiatives that resonate with users.
Besides, the brand engages actively with its audience to foster a sense of community. Duolingo also encourages users to share their language-learning journeys and achievements. This increases brand loyalty and creates a supportive environment for learners. Using social media strategically, Duolingo has significantly maximized its revenue.
Conclusion
Duolingo collaborated with Varsity Made for a collection of custom-made varsity jackets. These sleek all-black jackets are a beautiful blend of style, quality, and branding. Our choice of classic fit and design along with the thoughtful details resulted in these versatile pieces. These jackets are not just an innovative representation of Duolingo's brand spirit but also showcase the craftsmanship we are known for. The color, the elements, and the design – everything is premium and exclusive.
